Online direct mail services might be all the rage, but it’s not a replacement for direct mail. When used effectively, the latter can be more effective than digital ads at grabbing attention, staying top of mind, and building a sense of urgency.

While many businesses worry about the costs of direct mail, there are ways to keep your print and mailing budget in check. First, focus on your audience and objectives. If your goal is to reach everyone in a geographic area with hyperlocal targeting, or even just a per-mile radius, an online direct mail service can offer affordable pricing on Every Door Direct Mail (EDDM).

Convenience at Your Fingertips: Online Direct Mail Services

Another way to lower the cost of your print and mailing campaigns is by working with a printing company that offers fulfillment services. This means they can handle the warehousing, storage, management and distribution of your products or materials for you, saving you time, money, and staffing.

Finally, you can also cut your costs by personalizing your mailers to your audience segments and data. This personalization has been shown to boost response rates up to 9%, according to Marketing Sherpa, making mailers more likely to stand out from the crowd and convert your prospects and customers into loyal customers.

While it’s important to be eye-catching with your direct mail pieces, don’t forget that your designs should align with your brand standards and values. This will help build a consistent brand identity that your target audiences recognize and trust.